Review Beautyworld Middle East 2018

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2018 Show Highlights

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Record edition of Beautyworld Middle East opens in Dubai featuring 1,736 exhibitors from 62 countries

Dubai, UAE: The Middle East and Africa’s largest international trade fair for beauty products, hair, fragrances, and wellbeing opened on 8th May, with a new record in exhibitor numbers and exhibition space covered in its 23rd edition. 

Spanning 61,000sqm at the Dubai International Convention and Exhibition, Beautyworld Middle East 2018 features 1,736 exhibitors from 62 countries, making this edition the largest in more than two decades.

Running until 10th May, the annual three-day event has grown by 10 percent year-on-year in exhibitor numbers, and 11 percent in exhibition space covered, highlighting its global appeal in a Middle East and African (MEA) market that’s full of promise and potential.

The impressive international essence is underlined by the presence of 24 country pavilions, including debut pavilions from Peru, Palestine, and Russia, while more than 100 exhibitors are launching products in a MEA beauty and personal care market that, according to analysts Euromonitor, is set to grow from US$32.7 billion in 2017 to US$47.5 billion by 2021.

Beautyworld Middle East covers the key product groups of Hair, Nails & Salon Supplies, Cosmetics & Skincare, Machinery, Packaging, Raw Materials & Contract Manufacturing, Fragrance Compounds & Finished Fragrances, and Personal Care & Hygiene.

A new Natural & Organic section has also been added to the show floor this year, where more than 60 exhibitors are showcasing their clean, green, and sustainable credentials across 700sqm of exhibition space.

While international participation is at an all-time high this week, local support is also strong, with 199 UAE exhibitors covering 7,100sqm of exhibition space – a three per cent increase over 2017.

Beautyworld Middle East is a magnet for wholesalers, retailers, distributors, and beauty professionals looking for the latest inspirations in beauty and wellbeing.  The 23rd edition was opened by His Excellency Eng. Dawood Abdulrahman Al Hajiri, Director General of Dubai Municipality.